In any project you start on the Internet, whatever it may be, the first two points will be to define an objective and set up a strategy. In fact we can say that the rest (programming, plugins, content, profitability model) comes later, much later.
The fact is that from my own experience I see that in the vast majority of cases the web projects that fall into my hands do not have a clear objective and the Basic online marketing strategy 2019 usually shines by its absence and replace it with a great phrase such as: ” I do not know, you’ll see you’re the professional. “
And of course, the normal thing is that these projects do not come to fruition. That’s right.
That’s why today I have allowed myself the luxury of occupying the blog for one day with my colleague Luis Villanueva to offer you something very special:
The 5 basic strategies for an online project
Yes, in this online project and strictly online with 5 strategies you have all the tools and concepts you need to make 90% of the projects feel comfortable.
Another thing is when we mix the offline and the online, that the thing is complicated, but that gives for another post or even for a master in conditions.
I am sure that when you have read the first paragraph at least you will have been surprised and, in fact, I think you will be surprised even a little bit more when you see them.
To make everything a little more organized, I’ve segmented the strategies into four different steps.
Objective 1: Increase of database
This is the first option because it is the one that almost all bloggers try (in fact I use it in ReAplicante, of course), and I am clear that it is one of the most powerful segments of readers of this blog.
You’ve been told thousands and thousands of times that money is on the email list and, you know? They are absolutely right!
But of course, when you start with a project you do not usually have any idea how to get them.
Step 1: Creating a digital asset
The first thing to get a database is nothing less than creating a digital asset, which is nothing more than a web, a blog, a comparator, a tester or, in short, something to which you can send traffic.
Now, when you put yourself to the task you must take into account the design and layout of this asset, since it must be designed so that the user wants to use it and is comfortable.
Come on, in a few words: You must be well steeped in web usability (UX) and measure very well what happens.
Step 2: Obtaining traffic
The next step of any strategy is that once you have the asset, you have to put traffic in it.
For a database growth strategy, the most profitable sources of traffic are usually:
- SEO traffic, in fact, in 95% of cases will be your main traffic source (or at least it should be).
- Traffic SEM and Media, which will give you a lower profitability but even so, if you do well, you have a good opportunity with it.
- Traffic of social networks, always linked to a content viralization strategy in particular. That is, it will usually give you a punctual growth.
Step 3: Conversion
Once you have traffic, what interests us is that it converts, and in our case that conversion will be to leave us some information.
For that to happen you should look mainly at three sections:
- The data (quantity and quality) that you are asking for. You know, the more data and the more sensitive, the less conversion.
- The CTA’s, that are well visible and coherent with the design, something that is an art.
- The processes to reach the goal, from if you have forms with several steps to the sample rules of a pop-up.
- Here there is no other recipe to measure, test and re-measure.
Step 4: Profitability
Once you have a series of data, depending on the segment and the quality of the same you will need more or less you have the exploitation.
The most normal thing is to pull mail marketing, although depending on the sector and the data you have you can exploit that database in another way, for example via phone calls or even via pushes or cookies on your PC or mobile.