You have decided to create your own blog.
But there are thousands of questions buzzing in your head:
Which blog platforms are there? Where can I create a blog for free? How do I find the right topic for my own blog? How do I get visitors? And how can I make money as a blogger?
Do not worry!
Because this is the guide I would have liked 8 years ago when I wanted to create a blog myself (and was absolutely haphazard).
In this tutorial, I’ll show you step by step how to start a blog.
I’ll take you by the hand and answer all the important questions so you can get there easier and avoid typical beginner mistakes (if your questions are not resolved in the course of the article, feel free to leave a comment!).
Steps to create a blog
A quick overview of what awaits you:
- Choose a blog platform
- Select the right topic
- Find blog name and domain
- Find hosting
- Install WordPress
- Configure WordPress correctly
- Find a WordPress theme
- Create important pages
Choose a blog platform
You may be inclined to create your blog on services like Blogspot, WordPress.com, Tumblr, Wix or Jimdo.
After all, it’s free. And you can just write on it.
But, if you’re halfway serious with blogging, I strongly advise against these services.
I recommend you to run your blog instead on your own web hosting package. With a self-installed, configured and self-maintained WordPress installation and a dedicated domain.
Getting started in WordPress is a bit more difficult. But you are much more flexible and can design and expand your blog as you like.
Without annoying restrictions.
These may initially play a secondary role, but if you ever want to offer your visitors more, you look in the tube. And a later change to a self-hosted blog is always associated with a lot of work, stress and loss of visitors.
With the DSGVO since 25.05.2018 also an important argument against free blog platforms has been added:
Many providers, including WordPress.com in the Free version and Blogspot are no longer usable in compliance with data protection. Expensive warnings can be the result.
So do not be stingy or comfortable. Do the favor and host yourself!
Select the right topic
The question is easy to answer:
Something for which you feel passion. Something that really and truly interests you. Something for which you are burning.
Can you imagine dealing with the topic every day? Can you imagine making videos or writing a book about it? Or to give lectures about it? If you sit down with paper and pen for half an hour, will you come up with 20 ideas for potential articles? Do you often and often tell your friends about this topic?
Can you answer yes to all or most questions?
If so, then the topic is the right one.
Being able to earn money with a topic is also an important factor. Especially if you want to become a full-time blogger.
However, this should always come second. Because you can earn money in almost every area. Even more so, if you are an expert in your subject and can deliver ingenious content to your readers.
It is also an advantage to find a niche within your topic. You can use that as a unique selling point for your blog. For Blogmojo, the z. B. Search engine optimization and privacy for blogs.
Find blog name and domain
If you want to create your own blog, your blog needs a name (like Blogmojo).
And a (preferably the same) domain, such. Eg blogmojo.de. Below this, your blog will be available later in the browser.
When choosing blog name and domain you should pay attention to the following:
The shorter the name the better (best under 16 characters)
Avoid umlauts (ä, ü, ö) or eszett (ß), because playing in the domain name is not nice (eg unschoen.de or heiss.de)
The spelling of the name should be clear to most people
The blog name should tell what your blog is about
For a German blog is best a .de-domain (.com and .net are also acceptable)
Ideally, the social network vanity URLs should still be available for the chosen name (for example, facebook.com/blogmojo or twitter.com/blogmojo). If not, that’s not so bad. That should not stop you from choosing the blog name you like the most.
Another word of warning before you go:
Please do not make the mistake to spend too much time with the name choice.
Your blog name does not have to be super creative and clever.
A clear and easy-to-remember blog name is preferable to a clever one in 99% of all cases.
And if you find out after a few weeks that you do not like the name anymore, you can still switch to another domain.
Your own name as domain?
In some cases, choosing your own name as a domain for your blog or website may make sense.
Especially if you as an expert or person in your blog are in the foreground, eg. As a coach, consultant, freelancer, artist, model or author.
Choosing your name as a domain helps you build a personal brand and has the added benefit of not limiting yourself thematically.
However, you should choose a fantasy name if:
You run your blog as a team
You want to keep the opportunity to sell your blog or your online business later
3.2 Is your domain still free?
Whether for a name domains are still free or if you possibly violate trademark rights, you can check very well
You found a suitable domain?
Now it’s time to find the right hosting provider.
For domain and hosting you can choose two different providers. The easiest way, however, is to buy both from one source.
Do not make the mistake and go to one of the big mass hosts, such. Eg 1 & 1, DomainFactory, Strato or One.com!
Mass raisers attract low prices, but in the end you pay for it. For example due to high downtime and slow load times. Or because customer service will let you down when you most need it.
I have been at the German host webgo since 2016 and could not be happier.
The prices are fair and the hosting packages top equipped. The customer service is friendly, competent and answers lightning fast (via live chat within a few minutes).
And so far, I have not had a single server failure.
Once you’ve booked your hosting package, you can start installing and setting up WordPress.
The installation should take about half an hour.
The following steps are necessary for this:
Set up an SSL certificate
Download and unpack WordPress files in German as a ZIP file
rename wp-config-sample.php to wp-config.php and enter access data to database (database name, database user and password)
Use the FileZilla program to transfer all files to your FTP server (to the directory associated with your domain)
Go to your blog URL and follow the installation instructions
Here you will find a tutorial explaining all steps in a simple and understandable way: How to install WordPress in 6 simple steps (including troubleshooting!)
With many screenshots and down to the smallest detail for beginners described.
At the end of the tutorial you will also find a troubleshooting section with common problems and their solutions.