Let’s talk about Penguin 4.0, let’s talk about SPAM in all its competitions and let’s review all these changes that have taken place in recent weeks.
Official release of Penguin 4.0
Penguin 4.0 was officially launched by Google on September 23, 2016 (all info here). But the reality is that it was already a few weeks ago, it seems, that it was deployed (or were in it), as revealed by the fellow Search Engine Rountable here.
If you remember, a few weeks ago they began to move the Serps in a bestial way and began to speculate with different updates in the Google Algorithm in different websites of the sector and professional twitter accounts.
After these movements, I had different conversations with professionals from the sector because, truthfully, I did not think that these changes had to do with Penguin 4.0 and many professionals agreed with me. But it was only one person that I was sure was the Pinguino who was hitting and the truth was right, and I have to give it to him. In particular, it was my colleague Joel Pérez, who after researching several of his projects in which linkbuilding works hard, drew his own conclusions, made several tests and confirmed that what was happening was related to a SPAM issue, especially links . As you can see he was right, and in previous lines I show you how the guys from Search Engine Rountable confirm it.
Now you know that this latest Penguin update came out before its official confirmation, and what I’m going to show you is the news that comes with it.